FC Barcelona Football Camps needed help driving traffic to their website to increase signups for their soccer camps this summer. This was achieved through an Adwords campaign. Quan Web Studio's primary role was designing the landing pages for this campaign.
Design highly converting landing pages with DTR (Dynamic Text Replacement) to maximize Google's quality score to get the best value per spend throughout the Adwords campaign.
Over 50 different renditions of landing pages were designed with small A-B testing variations to optimize keywords on each respective landing page in a way that would speak directly to the visitor based upon their keyword they searched for.
We’ve achieved a Click Through Rate (CTR) of 25.5%, which generated a over 20 new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. June 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
20% less CPA
From The Client
“Quan Web Studios has built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”